Connecting Industry to 21st Century Learning

Overview

Clearpoint Business Group has been a trusted partner to Competition University (CU) for several years, playing a critical role in the development of innovative e-learning content for DECA and FBLA competitors. With a deep understanding of student organizations and a passion for educational excellence, Clearpoint Business Group has helped CU deliver engaging, evergreen resources that continue to shape the competitive readiness of thousands of students nationwide.

Challenge

Each year, CU must develop a fresh slate of high-priority e-learning resources to meet the evolving needs of student competitors. The challenge lies in creating content that is:

• Evergreen yet adaptable to current trends,
• Aligned with 21st century learning standards, and
• Engaging and practical for high school and collegiate learners.

CU needed a partner who could lead this effort with creativity, insight, and a deep understanding of student organizations.

Solution

Alex Mellott, CEO of Clearpoint Business Group and Lead Content Writer, brought a strategic, student-centered approach to content development, contributing in several key areas:

Entrepreneurship Course Development

Clearpoint Business Group served as the sole scriptwriter, content developer, and video producer for CU’s Entrepreneurship course. This course was designed around 21st century Entrepreneurship learning pillars, including:

• Introducing students to identifying viable business opportunities through entrepreneurial discovery.
• Guiding learners through the creation of structured business plans, including market analysis, financial projections, and operational strategies.
• Teaching students how to position a product or service, manage resources, and lead teams effectively.
• Embedding core financial concepts such as budgeting, funding, and profitability into the curriculum.

The result was a comprehensive, engaging course that remains a flagship resource years after its launch.

Development of “Hot Topic” Case Studies

Clearpoint Business Group led the creation of timely, scenario-based case studies that reflect current business trends and challenges. These case studies:

• Simulate real-world decision-making environments for educational competition events.
• Reinforce modern-day Career & Technical Education emphasis on key skills such as problem-solving, critical thinking, and communication.
• Cover emerging topics such as sustainability, digital transformation, and ethical leadership—ensuring students are prepared for modern business dynamics.

Strategic Content Prioritization

Clearpoint Business Group didn’t just create content—they helped CU prioritize what to build next. By analyzing student feedback, competition trends, and industry shifts, Clearpoint Business Group:

• Identified high-impact topics that would resonate with students and judges alike.
• Recommended content formats (e.g., interactive modules, video explainers, downloadable guides) that matched student learning preferences.
• Ensured alignment with Career and Technical Student Organization (CTSO) standards and expectations.

“Alex is exceptional with content creation and has a knack at knowing what students need to know. From the viewpoint at Competition University, Alex brings insights second to none and is a valued leader in the space of educational services.”
‍— Tara Richardson, Owner - Competition University

Impact

• Evergreen Value: The Entrepreneurship course continues to be a cornerstone of CU’s curriculum, proving the long-term value of Clearpoint Business Group’s strategic insights.
• Improved Student Outcomes: Students using Clearpoint Business Group-developed resources report greater confidence and success in competitive events, particularly in entrepreneurship and role-play categories.
• Thought Leadership: Clearpoint Business Group’s ability to anticipate educational needs and deliver innovative solutions has positioned them as a leader in CTSO-aligned content development.

Conclusion

Clearpoint Business Group’s partnership with Competition University demonstrates the transformative power of strategic, student-focused content development. By aligning with DECA’s entrepreneurship learning pillars and staying ahead of educational trends, Clearpoint Business Group continues to elevate the learning experience for student competitors across the country.

“[Alex's] creativity, innovation and leadership skills set him apart. He has the pulse on the needs of student organizations and with his tech-savvy dedication, I believe he will continue to provide extremely valuable services and leadership for CTSOs.”
‍— Tara Richardson, Owner - Competition University